Post Covid-19, work as both a place and an activity has changed. Large face-to-face meetings, conferences and workshops have been put on hold, if ever to return. Our definition of work is shifting to a more flexible version – and hybrid models will become the norm. New strategies and methods, as well as an immediate increase in technology, are needed.
The obvious solution is digital media - it can be created quickly, cheaply and be delivered to your people or clients wherever they are, and is fully accessible whenever it suits them. It also allows you to be agile, as the ability to act early and gain first mover advantage is critical, whilst everyone else is still in flux. Then, over the longer term, you will need to ensure that your communication strategy is based around strong, clear and consistent content with an engaging visual style.
Areas that Under the Rooftops can help and support you with:
There are many ways to communicate and share information - presentations, meetings, articles, blogs, infographics, social media posts, the list goes on…. But only one digital medium provides the high engagement and retention levels that face-to-face communication does… Video!
Video, on average, scores 95% retention rates versus just 10% for text-based comms. That's because it doesn’t just tell people things, it shows them. But it's how that video is used that will make all the difference to your business as you transform into your new post Covid identity.
Why Video Is Such A Powerful
Business Communications Tool